While most predicted a success when news came that the “core four” of the Grateful Dead would re-unite (with Trey Anastasio sitting in for late guitarist Jerry Garcia) for a series of 50th anniversary shows at Chicago’s Soldier Field and Levi’s Stadium in Santa Clara, CA, few envisioned the intense excitement that would surround the shows — nor the massive business generated.

Fare Thee Well grossed a total of $52.2 million, according to Boxscore, from more than 362,000 tickets sold, and hundreds of thousands more watched in theaters, at home, and online as the biggest pay-per-view music event of all time. Merch numbers reached Super Bowl-esque proportions as the event transcended the Dead scene to become a cultural phenomenon and the music event of 2015.

Hear from the man behind giving these shows the light of day and show your students what it is like to put real passion into their projects. “Putting on the Fare Thee Well shows was a long, complicated, passionate process that was, ultimately, the best experience of my career,” Shapiro tells Billboard. “I look forward to discussing what it took to make this giant event come to life with the people who made it happen.”



Raised From The Dead – A Conversation with Pete Shapiro

Founder of Day-Glo Ventures (Lock’n, Brooklyn Bowl, The Wetlands, Relix Magazine) and the man largely credited as the driving force in reuniting the Dead for these record-breaking shows, is available for university speaker appearances.



  • “Peter Shapio is the reincarnation of the ‘60s and ‘70s (concert promotion) entrepreneurs. He’s as close as we have to Bill Graham.” –Steve Van Zandt, Songwriter, Bruce Springsteen’s E Street Ban
  • Featured as a ‘legendary promoter’ in a recent article by Wired
  • Spotlight Q&A interview with Amplify
  • Shapiro shares how collaboration and hard work helps him deliver unforgettable concert experiences for fans
  • Interviewed with The New York Times to discuss his new online platform