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ADDITIONAL CLIENT SERVICES

Madison House offers additional a la carte services and resources to help contribute to the live touring success of our clients. 

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Please check out the info below, and reach out to Amanda Silecchio-Frederick for more information on how to take advantage of these services.

TOUR MARKETING

Madison House offers Tour Marketing services at an additional sliding fee or commission rate based on scope of services and artist earnings. The Madison House Tour Marketing Manager will work with your team and promoter teams to ensure seamless management of rollout timeline, assets, ad plans, supplemental marketing materials, action items, and closeout marketing.

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Tour Marketing includes, but is not limited to:

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  • Tour Rollout Management

    • Coordination, confirmation, and execution of announcement, presale, and onsale dates

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  • Tour Marketing material acquisition, review, and approval management

    • Ensuring admat, assets, social copy, marketing / ad plans, ticketing letters, etc. are received and approved by client and promoter teams

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  • Targeted Marketing Coordination with Promoter Teams

    • Working with promoter teams to identify and implement the most valuable use of resources and budgets

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  • Announce / Onsale Monitoring

    • Ensuring all links are working and all show information is listed correctly across all platforms

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  • Task Monitoring

    • Ensuring promoter teams and support are executing agreed upon strategies and marketing action items, and tracking associated ticket sales

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  • Supplemental Marketing Materials

    • Creation of a unique client-specific marketing plan template with additional promotional ideas outside of standard digital, print and radio spends

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  • Social Media Best Practices

    • Providing a template for best digital promotional practices for artists

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  • Closeout Marketing

    • Requesting and reviewing closeout plans from promoter teams as show dates approach

TOUR PRESS

Madison House is partnered with Monica Hopman / Think Press to offer a range of tour press and publicity services, available at an additional sliding fee or commission rate based on scope of services and artist earnings. 

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Available campaigns include:

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  • Album Campaign

    • Can assist with recommendations for various components of the campaign (photos, bio, digital marketing, radio promoters, etc)

    • Create a press campaign targeting appropriate music media.

    • Identify niche media outside mainstream music press, appropriate to the client/project.

    • Service singles + videos for coverage

    • Service album for coverage

    • Traditional press servicing of daily, weekly, online/print, media as well as blogs and radio (editorial/interviews, not pitching formats for ads.).

    • New Media opportunities with IG Takeovers, YouTube/podcast interview, editorial playlists, Op/Eds,

    • Tour Press coverage during time of album campaign, if applicable

    • Pricing varies dependent on services, duration and scope of campaign.

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  • Single Campaign

    • Can assist with recommendations for various components of the campaign (photos, bio, digital marketing, radio promoters, etc)

    • Create a press campaign targeting appropriate music media.

    • Identify niche media outside mainstream music press, appropriate to the client/project.

    • Service singles + videos for coverage

    • Traditional press servicing of daily, weekly, online/print, media as well as blogs and radio (editorial/interviews, not pitching formats for ads.).

    • New Media opportunities with IG Takeovers, YouTube/podcast interview, editorial playlists,

    • Tour Press coverage during time of single campaign, if applicable

    • Pricing varies dependent on services, duration and scope of campaign.

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  • Tour Assets List

    • Three pronged approached: Before, During + After

    • Before: connect with promoters + marketing teams to identify any new media opportunities and/or radio partnerships that may exist in the markets. Secure previews/features in advance.

    • During: Identify any in person opportunities in the market (radio, television, press, live stream, etc) available the day of show.

    • After: Secure live reviews/show coverage to run thereafter

    • Depending on length of tour + markets, campaigns pricing varies. Please submit all confirmed + any tentative dates for accurate pricing.

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*These are general outlines of campaign services offered. Each client is unique, and campaigns are tailored to the specific needs of the client. Exact scope of services, length of campaign + price will be agreed upon prior to the start of a campaign.

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